About me
Shawn Kok Shun
Hi, I'm Shawn. I work in web and e-commerce, helping brands build and grow their online presence. I’ve worked with international brands across Shopify storefronts and global marketplaces like Amazon, Walmart, and eBay, as they expand their sales channels across multiple markets.
I enjoy working with both local businesses looking to strengthen their online presence and larger international brands scaling their digital commerce operations.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Dicover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
Tools I Work With
The platforms that support my work across website design, e-commerce operations, marketing, and performance tracking.

Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.

Framer
My tool for designing and launching modern websites, fast, responsive, and built with clean structure.

Photoshop
My workspace for creating and refining visual assets, from website graphics to marketing banners and promotional visuals.

Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.

Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.









From Strategy to Launch
From understanding the business to launching the website, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.

02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.
02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.

03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.


Hi
Hi
Let's work together
Whether you're launching a new website, improving an existing one, or scaling your e-commerce operations, I'd be happy to learn more about your project.
About me
Shawn Kok Shun
Hi, I'm Shawn. I work in web and e-commerce, helping brands build and grow their online presence. I’ve worked with international brands across Shopify storefronts and global marketplaces like Amazon, Walmart, and eBay, as they expand their sales channels across multiple markets.
I enjoy working with both local businesses looking to strengthen their online presence and larger international brands scaling their digital commerce operations.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Dicover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
Tools I Work With
The platforms that support my work across website design, e-commerce operations, marketing, and performance tracking.

Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.

Framer
My tool for designing and launching modern websites, fast, responsive, and built with clean structure.

Photoshop
My workspace for creating and refining visual assets, from website graphics to marketing banners and promotional visuals.

Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.

Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.









From Strategy to Launch
From understanding the business to launching the website, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.

02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.
02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.

03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.


Hi
Hi
Let's work together
Whether you're launching a new website, improving an existing one, or scaling your e-commerce operations, I'd be happy to learn more about your project.
About me
Shawn Kok Shun
Hi, I'm Shawn. I work in web and e-commerce, helping brands build and grow their online presence. I’ve worked with international brands across Shopify storefronts and global marketplaces like Amazon, Walmart, and eBay, as they expand their sales channels across multiple markets.
I enjoy working with both local businesses looking to strengthen their online presence and larger international brands scaling their digital commerce operations.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. Shopify E-commerce
Shopify store design and development
Product page structure and merchandising layout
Responsive design for mobile
Conversion-focused storefront structure
2. Web & UX Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Marketplace Growth
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Web & E-commerce Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
5. Graphic Design
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Dicover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
Tools I Work With
The platforms that support my work across website design, e-commerce operations, marketing, and performance tracking.

Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.

Framer
My tool for designing and launching modern websites, fast, responsive, and built with clean structure.

Photoshop
My workspace for creating and refining visual assets, from website graphics to marketing banners and promotional visuals.

Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.

Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.









From Strategy to Launch
From understanding the business to launching the website, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.
01.
Discovery & Strategic Understanding
Every project begins with a clear understanding of the business, its services, target customers, and current digital presence. This phase defines the objectives of the website and ensures the structure supports real business goals.

02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.
02.
Structure & Experience Design
A clear website architecture is created to guide visitors through the content naturally. Page hierarchy, messaging, and call-to-action placement are structured to make the site easy to understand and encourage inquiries.

03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
03.
Design & Development
The website is designed and built with a focus on clarity, performance, and usability across all devices. Visual design follows the client’s branding to ensure the website reflects their identity and maintains a consistent professional image.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
04.
Systems & Platform Integration
When required, additional systems are integrated into the website. This may include e-commerce platforms, analytics tools, marketing systems, or operational workflows that support the business beyond the website itself.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility and generate inquiries.


Hi
Hi
Let's work together
Whether you're launching a new website, improving an existing one, or scaling your e-commerce operations, I'd be happy to learn more about your project.