About me
Shawn Kok Shun
Hi, I’m Shawn! I am an e-commerce operator with 11 years of experience building and running digital commerce for sports and retail brands at director level.
I’ve worked with international organizations across industries like Formula 1, Formula E, and ICC Cricket, designing and implementing e-commerce ecosystems while building and operating sales channels across platforms such as Amazon, Walmart, and eBay.
I launched Savvy Kernel to work directly with brands that need real e-commerce ownership. Remote, worldwide.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
Discover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
PLATFORMS AND TOOLS I OPERATE
The platforms I use to build, run, and grow e-commerce operations for sports and retail brands.
Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.
Amazon Seller Central
Where I manage product listings, catalogue structure, advertising, and marketplace performance across Amazon.
Mailchimp
My platform for building and managing email marketing campaigns, automations, and audience segmentation to support e-commerce growth and repeat purchase.
Google Ads
My platform for running and optimising search and shopping campaigns aligned to inventory and margin targets.
Amazon Ads
My platform for running and optimising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned to catalogue structure, inventory levels, and margin targets.
Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.
Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.
From Strategy to Launch
From understanding the business to launching the e-commerce, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
Get clarity on what to do next
Start with a call or send your details, either way, we’ll identify what’s working, what’s not, and what makes the most sense moving forward.
About me
Shawn Kok Shun
Hi, I’m Shawn! I am an e-commerce operator with 11 years of experience building and running digital commerce for sports and retail brands at director level.
I’ve worked with international organizations across industries like Formula 1, Formula E, and ICC Cricket, designing and implementing e-commerce ecosystems while building and operating sales channels across platforms such as Amazon, Walmart, and eBay.
I launched Savvy Kernel to work directly with brands that need real e-commerce ownership. Remote, worldwide.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
Discover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
PLATFORMS AND TOOLS I OPERATE
The platforms I use to build, run, and grow e-commerce operations for sports and retail brands.
Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.
Amazon Seller Central
Where I manage product listings, catalogue structure, advertising, and marketplace performance across Amazon.
Mailchimp
My platform for building and managing email marketing campaigns, automations, and audience segmentation to support e-commerce growth and repeat purchase.
Google Ads
My platform for running and optimising search and shopping campaigns aligned to inventory and margin targets.
Amazon Ads
My platform for running and optimising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned to catalogue structure, inventory levels, and margin targets.
Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.
Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.
From Strategy to Launch
From understanding the business to launching the e-commerce, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
Get clarity on what to do next
Start with a call or send your details, either way, we’ll identify what’s working, what’s not, and what makes the most sense moving forward.
About me
Shawn Kok Shun
Hi, I’m Shawn! I am an e-commerce operator with 11 years of experience building and running digital commerce for sports and retail brands at director level.
I’ve worked with international organizations across industries like Formula 1, Formula E, and ICC Cricket, designing and implementing e-commerce ecosystems while building and operating sales channels across platforms such as Amazon, Walmart, and eBay.
I launched Savvy Kernel to work directly with brands that need real e-commerce ownership. Remote, worldwide.
what I can do for you
As a digital commerce specialist, I design, build, and operate websites and e-commerce platforms, combining technical implementation, marketing strategy, and operational systems.
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
1. E-commerce Build
Shopify store design and development
Product catalogue structure and listing optimisation
Fulfilment and inventory logic
App integrations and technical setup
2. E-COMMERCE AUDIT AND ADVISORY
Full review of your Shopify storefront and marketplace channels
Product structure, pricing, and conversion analysis
Clear written report with prioritised findings
Operational gap assessment
3. FRACTIONAL E-COMMERCE OPERATIONS
Shopify platform management and optimisation
Amazon, eBay, Walmart, and Costco performance oversight
Fulfilment and inventory coordination
Regular reporting and strategic direction
Discover my Progression
A progression through design, operations, and digital commerce, leading to the creation of Savvy Kernel where strategy, websites, and business systems come together.
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
E-commerce & Creative Director
2023
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Head of E-commerce & Marketing
2019
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Co-Founder & Operations Lead
2014
Creative Director
2013
Creative Director
2013
Creative Director
2013
Design & Digital Production
2011
Design & Digital Production
2011
Design & Digital Production
2011
PLATFORMS AND TOOLS I OPERATE
The platforms I use to build, run, and grow e-commerce operations for sports and retail brands.
Shopify
My platform for building and operating e-commerce stores, from product catalogs and payments to fulfillment and marketplace integrations.
Amazon Seller Central
Where I manage product listings, catalogue structure, advertising, and marketplace performance across Amazon.
Mailchimp
My platform for building and managing email marketing campaigns, automations, and audience segmentation to support e-commerce growth and repeat purchase.
Google Ads
My platform for running and optimising search and shopping campaigns aligned to inventory and margin targets.
Amazon Ads
My platform for running and optimising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned to catalogue structure, inventory levels, and margin targets.
Google Analytics
My dashboard for understanding website performance, tracking traffic, behavior, and opportunities to improve conversions.
Asana
My system for organizing projects and keeping website, marketing, and operational work structured and on track.
From Strategy to Launch
From understanding the business to launching the e-commerce, each step focuses on clarity, structure, and building a platform that supports long-term growth.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
01.
Discovery & commercial Understanding
Every project starts with a clear understanding of the business model, revenue goals, target markets, and existing e-commerce presence, so the scope, deliverables, and success metrics are defined before any work begins.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
02.
PLATFORM AND CATALOGUE STRATEGY
Before anything is built, the Shopify storefront architecture, product catalogue logic, marketplace channel selection, and fulfilment requirements are mapped out so the entire operation is structured correctly from the ground up.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
03.
BUILD AND INTEGRATION
The Shopify storefront is designed and developed with commercial goals at the centre, alongside marketplace channel setup, app and tool integrations, and technical foundations covering mobile performance, page speed, and SEO structure.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
04.
CATALOGUE AND OPERATIONAL SETUP
Product listings are built and optimised across Shopify and all relevant marketplaces, with pricing, inventory logic, analytics, and fulfilment connections configured and tested end to end before launch.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
05.
Launch & Ongoing Optimization
Once the site is launched, further improvements can be implemented as needed. This may include performance tracking, conversion improvements, or marketing initiatives designed to increase visibility.
Get clarity on what to do next
Start with a call or send your details, either way, we’ll identify what’s working, what’s not, and what makes the most sense moving forward.