Digital Commerce Strategy
Motorsport Merchandise E-commerce Operation
Built and scaled the global e-commerce operation for V12 Retail Solutions, a licensed motorsport merchandise retailer holding rights to sell F1 and motorsport products across Shopify and major marketplaces including Amazon, eBay, Walmart, and Costco.
Year :
2023
Industry :
Sports E-commerce
Client :
V12 RS & V12 Trackside
Project Duration :
2 Years
Problem :
V12 Retail Solutions, a licensed motorsport merchandise retailer, required a fully structured e-commerce ecosystem capable of supporting international sales across multiple channels. The business needed a centralised platform to manage product catalogues, synchronise inventory across Shopify and major marketplaces, coordinate international fulfilment logistics, and support digital marketing operations.
Solution :
I designed and built the complete e-commerce ecosystem for V12 Trackside, using Shopify as the central platform to manage product catalogues, inventory, orders, and integrations across multiple sales channels.
The Shopify infrastructure was structured to support both direct-to-consumer sales and marketplace distribution, with integrations synchronising products and inventory across Amazon, eBay, Walmart, and Costco for centralised inventory control and streamlined order management.
On the operational side, I established the fulfilment structure by identifying and coordinating warehouse partners capable of handling order processing and global shipment, ensuring orders placed across any channel automatically triggered fulfilment operations.
I also structured the internal operational workflows required to support the business, including coordinating external collaborators across customer service, data entry, product photography, and graphic design to support product onboarding and marketing execution.
Challenge :
The primary challenge was managing a complex multi-channel e-commerce operation across Shopify and four major marketplaces simultaneously, while coordinating supplier relationships, inventory planning, international logistics partners, and marketing campaigns. Maintaining inventory synchronisation and fulfilment reliability across multiple sales channels required structured operational oversight and careful system management.
Summary :
This project involved building and operating a fully structured global e-commerce ecosystem for a licensed motorsport merchandise retailer. The scope covered Shopify platform management, marketplace operations across Amazon, eBay, Walmart, and Costco, inventory and fulfilment coordination, and digital marketing execution. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.
Digital Commerce Strategy
Motorsport Merchandise E-commerce Operation
Built and scaled the global e-commerce operation for V12 Retail Solutions, a licensed motorsport merchandise retailer holding rights to sell F1 and motorsport products across Shopify and major marketplaces including Amazon, eBay, Walmart, and Costco.
Year :
2023
Industry :
Sports E-commerce
Client :
V12 RS & V12 Trackside
Project Duration :
2 Years
Problem :
V12 Retail Solutions, a licensed motorsport merchandise retailer, required a fully structured e-commerce ecosystem capable of supporting international sales across multiple channels. The business needed a centralised platform to manage product catalogues, synchronise inventory across Shopify and major marketplaces, coordinate international fulfilment logistics, and support digital marketing operations.
Solution :
I designed and built the complete e-commerce ecosystem for V12 Trackside, using Shopify as the central platform to manage product catalogues, inventory, orders, and integrations across multiple sales channels.
The Shopify infrastructure was structured to support both direct-to-consumer sales and marketplace distribution, with integrations synchronising products and inventory across Amazon, eBay, Walmart, and Costco for centralised inventory control and streamlined order management.
On the operational side, I established the fulfilment structure by identifying and coordinating warehouse partners capable of handling order processing and global shipment, ensuring orders placed across any channel automatically triggered fulfilment operations.
I also structured the internal operational workflows required to support the business, including coordinating external collaborators across customer service, data entry, product photography, and graphic design to support product onboarding and marketing execution.
Challenge :
The primary challenge was managing a complex multi-channel e-commerce operation across Shopify and four major marketplaces simultaneously, while coordinating supplier relationships, inventory planning, international logistics partners, and marketing campaigns. Maintaining inventory synchronisation and fulfilment reliability across multiple sales channels required structured operational oversight and careful system management.
Summary :
This project involved building and operating a fully structured global e-commerce ecosystem for a licensed motorsport merchandise retailer. The scope covered Shopify platform management, marketplace operations across Amazon, eBay, Walmart, and Costco, inventory and fulfilment coordination, and digital marketing execution. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.
Digital Commerce Strategy
Motorsport Merchandise E-commerce Operation
Built and scaled the global e-commerce operation for V12 Retail Solutions, a licensed motorsport merchandise retailer holding rights to sell F1 and motorsport products across Shopify and major marketplaces including Amazon, eBay, Walmart, and Costco.
Year :
2023
Industry :
Sports E-commerce
Client :
V12 RS & V12 Trackside
Project Duration :
2 Years
Problem :
V12 Retail Solutions, a licensed motorsport merchandise retailer, required a fully structured e-commerce ecosystem capable of supporting international sales across multiple channels. The business needed a centralised platform to manage product catalogues, synchronise inventory across Shopify and major marketplaces, coordinate international fulfilment logistics, and support digital marketing operations.
Solution :
I designed and built the complete e-commerce ecosystem for V12 Trackside, using Shopify as the central platform to manage product catalogues, inventory, orders, and integrations across multiple sales channels.
The Shopify infrastructure was structured to support both direct-to-consumer sales and marketplace distribution, with integrations synchronising products and inventory across Amazon, eBay, Walmart, and Costco for centralised inventory control and streamlined order management.
On the operational side, I established the fulfilment structure by identifying and coordinating warehouse partners capable of handling order processing and global shipment, ensuring orders placed across any channel automatically triggered fulfilment operations.
I also structured the internal operational workflows required to support the business, including coordinating external collaborators across customer service, data entry, product photography, and graphic design to support product onboarding and marketing execution.
Challenge :
The primary challenge was managing a complex multi-channel e-commerce operation across Shopify and four major marketplaces simultaneously, while coordinating supplier relationships, inventory planning, international logistics partners, and marketing campaigns. Maintaining inventory synchronisation and fulfilment reliability across multiple sales channels required structured operational oversight and careful system management.
Summary :
This project involved building and operating a fully structured global e-commerce ecosystem for a licensed motorsport merchandise retailer. The scope covered Shopify platform management, marketplace operations across Amazon, eBay, Walmart, and Costco, inventory and fulfilment coordination, and digital marketing execution. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.