Shopify E-Commerce
Formula E Global E-commerce
Designed, built, and operationalized the official Formula E e-commerce platform, including storefront architecture, Amazon marketplace integration, fulfillment automation, and digital acquisition campaigns.
Year :
2025
Industry :
Sports E-commerce
Client :
Formula E
Project Duration :
1 Year
Problem :
Formula E required a fully operational e-commerce platform to support the launch of its official merchandise program. The organization needed a scalable online store capable of presenting products according to strict brand guidelines, managing inventory across logistics partners, and enabling efficient order fulfillment to customers globally.
The project required the creation of a structured e-commerce ecosystem that could support product launches, integrate with warehouse operations, and expand distribution through additional online marketplaces.
Solution :
I designed and built the complete Shopify e-commerce ecosystem for the official Formula E merchandise store.
This included structuring the storefront architecture, organizing product collections, configuring product catalogs, and designing promotional banners and merchandising layouts in accordance with Formula E’s brand guidelines.
On the operational side, I implemented the integration between Shopify and the fulfillment warehouse system, enabling automated order processing. Orders placed on the website were synchronized with inventory levels and transmitted directly to the warehouse, allowing fulfillment teams to prepare and ship products efficiently to customers.
To expand the brand’s online distribution, I also implemented Amazon as an additional marketplace sales channel. Product listings, inventory synchronization, and order flows were structured so that Amazon sales could be managed alongside the Shopify ecosystem.
In addition to the technical setup, I coordinated several operational components required to support the launch, including product photography workflows, product data preparation from the merchandise distributor, and the structure of customer service operations.
I also managed the digital acquisition strategy for the store, setting up and operating Google Ads and Meta Ads campaigns and creating the associated marketing creatives to support product launches and drive traffic.
Throughout the project, I worked closely with Formula E stakeholders through weekly coordination calls to ensure the platform met brand standards, operational requirements, and launch timelines.
Challenge :
The primary challenge was coordinating multiple operational partners while building and launching a fully functional e-commerce platform.
The project required alignment between Formula E’s internal teams, the merchandise manufacturer, warehouse fulfillment partners, product photography providers, and customer service operations. Inventory planning with the manufacturer also had to be synchronized with marketing campaigns and product launches to ensure stock availability.
Maintaining strict adherence to Formula E’s global brand guidelines while implementing a complete e-commerce and marketplace infrastructure required continuous communication and structured operational planning.
Summary :
This project involved the end-to-end build and operational setup of a global e-commerce platform for an international motorsport organization. The scope included Shopify storefront development, Amazon marketplace integration, warehouse fulfilment automation, and digital acquisition campaign setup. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.
Shopify E-Commerce
Formula E Global E-commerce
Designed, built, and operationalized the official Formula E e-commerce platform, including storefront architecture, Amazon marketplace integration, fulfillment automation, and digital acquisition campaigns.
Year :
2025
Industry :
Sports E-commerce
Client :
Formula E
Project Duration :
1 Year
Problem :
Formula E required a fully operational e-commerce platform to support the launch of its official merchandise program. The organization needed a scalable online store capable of presenting products according to strict brand guidelines, managing inventory across logistics partners, and enabling efficient order fulfillment to customers globally.
The project required the creation of a structured e-commerce ecosystem that could support product launches, integrate with warehouse operations, and expand distribution through additional online marketplaces.
Solution :
I designed and built the complete Shopify e-commerce ecosystem for the official Formula E merchandise store.
This included structuring the storefront architecture, organizing product collections, configuring product catalogs, and designing promotional banners and merchandising layouts in accordance with Formula E’s brand guidelines.
On the operational side, I implemented the integration between Shopify and the fulfillment warehouse system, enabling automated order processing. Orders placed on the website were synchronized with inventory levels and transmitted directly to the warehouse, allowing fulfillment teams to prepare and ship products efficiently to customers.
To expand the brand’s online distribution, I also implemented Amazon as an additional marketplace sales channel. Product listings, inventory synchronization, and order flows were structured so that Amazon sales could be managed alongside the Shopify ecosystem.
In addition to the technical setup, I coordinated several operational components required to support the launch, including product photography workflows, product data preparation from the merchandise distributor, and the structure of customer service operations.
I also managed the digital acquisition strategy for the store, setting up and operating Google Ads and Meta Ads campaigns and creating the associated marketing creatives to support product launches and drive traffic.
Throughout the project, I worked closely with Formula E stakeholders through weekly coordination calls to ensure the platform met brand standards, operational requirements, and launch timelines.
Challenge :
The primary challenge was coordinating multiple operational partners while building and launching a fully functional e-commerce platform.
The project required alignment between Formula E’s internal teams, the merchandise manufacturer, warehouse fulfillment partners, product photography providers, and customer service operations. Inventory planning with the manufacturer also had to be synchronized with marketing campaigns and product launches to ensure stock availability.
Maintaining strict adherence to Formula E’s global brand guidelines while implementing a complete e-commerce and marketplace infrastructure required continuous communication and structured operational planning.
Summary :
This project involved the end-to-end build and operational setup of a global e-commerce platform for an international motorsport organization. The scope included Shopify storefront development, Amazon marketplace integration, warehouse fulfilment automation, and digital acquisition campaign setup. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.
Shopify E-Commerce
Formula E Global E-commerce
Designed, built, and operationalized the official Formula E e-commerce platform, including storefront architecture, Amazon marketplace integration, fulfillment automation, and digital acquisition campaigns.
Year :
2025
Industry :
Sports E-commerce
Client :
Formula E
Project Duration :
1 Year
Problem :
Formula E required a fully operational e-commerce platform to support the launch of its official merchandise program. The organization needed a scalable online store capable of presenting products according to strict brand guidelines, managing inventory across logistics partners, and enabling efficient order fulfillment to customers globally.
The project required the creation of a structured e-commerce ecosystem that could support product launches, integrate with warehouse operations, and expand distribution through additional online marketplaces.
Solution :
I designed and built the complete Shopify e-commerce ecosystem for the official Formula E merchandise store.
This included structuring the storefront architecture, organizing product collections, configuring product catalogs, and designing promotional banners and merchandising layouts in accordance with Formula E’s brand guidelines.
On the operational side, I implemented the integration between Shopify and the fulfillment warehouse system, enabling automated order processing. Orders placed on the website were synchronized with inventory levels and transmitted directly to the warehouse, allowing fulfillment teams to prepare and ship products efficiently to customers.
To expand the brand’s online distribution, I also implemented Amazon as an additional marketplace sales channel. Product listings, inventory synchronization, and order flows were structured so that Amazon sales could be managed alongside the Shopify ecosystem.
In addition to the technical setup, I coordinated several operational components required to support the launch, including product photography workflows, product data preparation from the merchandise distributor, and the structure of customer service operations.
I also managed the digital acquisition strategy for the store, setting up and operating Google Ads and Meta Ads campaigns and creating the associated marketing creatives to support product launches and drive traffic.
Throughout the project, I worked closely with Formula E stakeholders through weekly coordination calls to ensure the platform met brand standards, operational requirements, and launch timelines.
Challenge :
The primary challenge was coordinating multiple operational partners while building and launching a fully functional e-commerce platform.
The project required alignment between Formula E’s internal teams, the merchandise manufacturer, warehouse fulfillment partners, product photography providers, and customer service operations. Inventory planning with the manufacturer also had to be synchronized with marketing campaigns and product launches to ensure stock availability.
Maintaining strict adherence to Formula E’s global brand guidelines while implementing a complete e-commerce and marketplace infrastructure required continuous communication and structured operational planning.
Summary :
This project involved the end-to-end build and operational setup of a global e-commerce platform for an international motorsport organization. The scope included Shopify storefront development, Amazon marketplace integration, warehouse fulfilment automation, and digital acquisition campaign setup. Delivered while serving as E-commerce and Marketplaces Director at V12 Trackside International.
Want to discuss a similar build for your brand?
Whether you're launching a new store, expanding to global marketplaces, or need a site that actually converts — let's figure out if we're a good fit.